WHAT WE MONITOR
TRADEMARKS
Overview
It is important to understand why a mark is likely to cause confusion in the marketplace. For one thing, you do not want to spend the time and money submitting a trademark application that may be rejected due to the likelihood of confusion. Organisations should also be aware of similar marks and whether the use of these marks constitutes infringement.
FAQ's
Registered trademarks are protected by law. However, trademark violations occur on a daily basis, and you will certainly want to be informed as soon as someone infringes your rights. Trademarks Worldwide Ltd promptly notifies you about anyone using a trademark similar to yours. Such knowledge enables you to take effective action against trademark infringements.
Currently, we are incorporating trademarks from the US, UK, and Trademarks Worldwide Ltd into our databases.
Open your personal account to review the results of your monitoring subscription at any time. In addition, you may choose to receive either a weekly or monthly report, or you can look up the results yourself.
Our computer systems assess similarity by employing a combination of different algorithms. Although it is our trade secret how this process truly works (similar to how Google® does not disclose the details of how search results are ranked), we can inform you that the Levenshtein distance plays a vital role, along with other factors.
Currently, we are analysing trademarks from the EU, UK, and US. We are continuously expanding our portfolio and will soon be able to analyse trademarks from every country.
News
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Threads Surges Toward Rivaling X with 300 Million Users
Meta’s Threads has reached 300 million monthly active users, adding 200 million in the past year and solidifying its position as a serious competitor to X (formerly Twitter). This rapid growth—taking less than five months to jump from 200 million to 300 million users—reflects the app’s compounding momentum as it attracts new audiences and fosters broader conversations. While Threads’ daily active user base of 100 million still lags behind X’s 250 million, its trajectory suggests it could rival X’s 570 million monthly active users by early 2025, particularly if growth trends hold. Despite its success, Threads faces challenges in user retention, with a lower ratio of daily to monthly users (33% versus X’s 44%), and in competing as a real-time news platform, where its limited engagement with politics remains a drawback. Nevertheless, the app continues to top iOS download charts, outpacing competitors like Bluesky and X in new downloads. The following chart illustrates the number of monthly active Threads users worldwide as of the fourth quarter of 2024, highlighting its explosive growth trajectory and rising influence in the social media landscape.
19/12/2024
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Tesla Expands into Toy Market with 'Tesla Bot Action Figure' Trademark
On 3 December, Tesla Inc. submitted applications for a new trademark, 'TESLA BOT ACTION FIGURE', across both the EU and UK, marking its foray into the toy industry. The trademark covers toy action figures and their accessories, hinting at Tesla’s ambitions to leverage its branding in innovative markets beyond its automotive and energy ventures. This development suggests a strategic move to diversify its product portfolio and engage younger demographics through creative merchandising tied to its cutting-edge robotics endeavours. The following visualisation provides detailed insights into the newly filed trademark.
17/12/2024
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Sennheiser Secures Domain Name Transfer in WIPO Dispute
In a decisive ruling, the WIPO Arbitration and Mediation Center has ordered the transfer of the domain name <sennheiserstore.shop> to Sennheiser electronic GmbH & Co. KG. The German audio technology leader successfully argued that the domain, registered by a U.S.-based respondent, was both confusingly similar to its trademark and used in bad faith. The disputed domain led to a website selling purported Sennheiser products at deep discounts without disclaiming any connection to the company. The panel determined that the respondent’s actions were intended to mislead consumers and exploit Sennheiser’s reputation for commercial gain. Founded in 2002, Sennheiser operates from Wedemark, Germany, specialising in ‘Architectural, Engineering & Related Technical Consultancy Activities’ within the broader ‘Professional, Scientific & Technical Services’ industry. The following chart provides an overview of Sennheiser’s trademark industry portfolio, classified according to the Nice classification system, highlighting the company’s expansive reach and innovative pursuits.
13/12/2024