WHAT WE MONITOR
TRADEMARKS
Overview
It is important to understand why a mark is likely to cause confusion in the marketplace. For one thing, you do not want to spend the time and money submitting a trademark application that may be rejected due to the likelihood of confusion. Organisations should also be aware of similar marks and whether the use of these marks constitutes infringement.
FAQ's
Registered trademarks are protected by law. However, trademark violations occur on a daily basis, and you will certainly want to be informed as soon as someone infringes your rights. Trademarks Worldwide Ltd promptly notifies you about anyone using a trademark similar to yours. Such knowledge enables you to take effective action against trademark infringements.
Currently, we are incorporating trademarks from the US, UK, and Trademarks Worldwide Ltd into our databases.
Open your personal account to review the results of your monitoring subscription at any time. In addition, you may choose to receive either a weekly or monthly report, or you can look up the results yourself.
Our computer systems assess similarity by employing a combination of different algorithms. Although it is our trade secret how this process truly works (similar to how Google® does not disclose the details of how search results are ranked), we can inform you that the Levenshtein distance plays a vital role, along with other factors.
Currently, we are analysing trademarks from the EU, UK, and US. We are continuously expanding our portfolio and will soon be able to analyse trademarks from every country.
News
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
25/04/2025
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Dior Challenges 'KIANNA DIOR' Trademark in U.S., Defending Luxury Identity Against Potential Dilution
On 10 April, Christian Dior filed an opposition in the United States against the trademark application for 'KIANNA DIOR', citing a likelihood of confusion with its globally recognised DIOR brand. The mark in question—filed for entertainment services including live performances and online appearances by professional entertainers—raised concerns over reputational harm and brand dilution, particularly given Dior’s carefully cultivated image in the luxury sector. Following visualisation shows detailed information on the opposed trademark, outlining its classification and claimed services, which Dior argues encroach on its distinctive brand identity. With the French maison investing over €10 billion in advertising in 2023 and enjoying a 91% brand awareness rate among U.S. luxury consumers, Dior’s legal manoeuvre underscores a broader strategy to protect its intellectual property amidst a fast-evolving digital entertainment landscape. Amid strong U.S. consumer loyalty — 73% of current owners say they would buy again—the move signals Dior’s intent to shield its name from association with unrelated industries, particularly where its cultural equity may be at risk.
23/04/2025
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TotalEnergies Moves to Oppose US 'HYDROSEAL' Trademark as It Safeguards Expanding Industrial Portfolio
TotalEnergies, France’s largest corporate entity and a global energy heavyweight, has filed a request for an extension of time to oppose the US trademark application for 'HYDROSEAL', a mark designated for use on concrete sealers. The move, lodged on 14 April, signals the company’s likely intention to assert prior rights based on its longstanding HYDROSEAL trademark registered in 2007 for a wide range of industrial chemicals, oils, and lubricants used in sectors such as metalworking and concrete processing. Following visualisation compares TotalEnergies’ registered HYDROSEAL mark with the potentially opposed application. As the firm pursues a strategic pivot towards renewable energy—now committing one-third of its capital expenditure to low-carbon assets —securing the integrity of its industrial brand equity remains vital. Despite plans to boost clean energy to 50% of its sales by 2050, TotalEnergies continues to draw its principal income from oil and gas, with its refining and chemicals division generating record revenues in 2023.
15/04/2025