WHAT WE MONITOR
TRADEMARKS
Overview
It's important to understand why a mark is likely to cause marketplace confusion. For one thing, you don't want to spend the money and time to submit a trademark application which will be rejected because of the likelihood of confusion. Organizations should also be aware of similar marks and whether the use of these marks constitutes infringement.
FAQ's
Registered trademarks are protected by law. However, trademark violations are daily fair and you will certainly want to know as soon as somebody violates your rights. Trademarks Worldwide Ltd immediately informs you about who uses your a trademark similar to yours. Such knowledge enables you to effectively take action against trademark infringements.
Currently we are incorporating US, UK & Trademarks Worldwide Ltd into our databases.
Open your personal account and look up the results of your monitoring subscription any time. In addition, you may choose to either receive a weekly or monthly report or look up the results yourself.
Our computer systems evaluate similarity by using a combination of different algorithms. Although it is our trade secret how this process really works (just as, for example, Google® does not tell us the details of how search results are ranked), we can tell you that the Levenshtein distance plays a vital role amongst other factors.
Currently we are analyzing EU, UK & US trademarks. We are continuously expanding our portfolio and soon will be able to analyze trademarks from every country.
News
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Spotify Posts Record Quarterly Profit Amid User Growth and Cost-Cutting Measures
Spotify reported a record quarterly profit slightly ahead of analyst expectations, driving shares up over 14% in premarket trading. The Swedish audio-streaming giant achieved this by reducing costs through layoffs and marketing budget cuts, while also growing its user base through promotions and new investments in podcasts. In Q2 2024, Spotify's paying subscribers rose to 246 million, slightly surpassing expectations, while profit increased 45% to 1.11 billion euros, exceeding the forecast of 1.07 billion euros. Revenue grew 20% to 3.81 billion euros, just below the estimated 3.82 billion euros. Although Spotify missed its target for monthly active users (MAUs), reaching 626 million instead of the projected 631 million, CEO Daniel Ek remains optimistic about future growth. Despite falling short on MAUs, the company is on track for its first profitable year since its launch, buoyed by increased premium subscriptions and strategic cost reductions, including significant layoffs. The end goal is to reach one billion subscribers by 2030, although challenges such as market limitations and economic recovery pose hurdles. The accompanying chart illustrates Spotify's annual net income since 2009.
25/07/2024
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Adidas Apologizes for Bella Hadid Campaign Amid Historical Sensitivity Concerns
Adidas has issued an apology for featuring model Bella Hadid in its promotional campaign for the SL72 shoes, originally released for the 1972 Munich Olympics, an event overshadowed by the massacre of 11 Israeli athletes by the Palestinian militant group Black September. The controversy erupted after the state of Israel criticized the campaign on X, highlighting Hadid's past statements deemed antisemitic and her vocal support for Palestinians during the Israel-Hamas conflict. In response to the backlash, Adidas withdrew Hadid's ads and pledged to revise the campaign, acknowledging the unintended connections to tragic historical events. The 1972 Munich incident involved Palestinian militants taking Israeli athletes hostage, leading to their deaths and a German policeman's during a botched rescue attempt. Social media reactions were mixed, with some defending Hadid and others calling for a boycott of Adidas. Hadid, who has openly criticized Israeli policies and supported Palestinian causes, was not available for comment. The ongoing Israel-Hamas war continues to polarize public opinion in Hollywood and among influencers regarding the conflict. The tag cloud below shows a list of Adidas trademarks filed in the EU in 2024, along with their related trademark classes and descriptions, providing insight into the company’s extensive intellectual property activities across various product categories.
23/07/2024
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Google's Failed Bid to Derail Microsoft Antitrust Settlement
Google attempted to thwart a Microsoft antitrust settlement in the EU by offering a $500 million alternative deal to the Cloud Infrastructure Services Providers in Europe (CISPE), Bloomberg reported. Google proposed a package that included over five years of software licenses and $15 million in cash, contingent on CISPE maintaining its complaint against Microsoft. However, CISPE ultimately accepted a settlement with Microsoft, frustrating Google's efforts. The initial complaint, filed in 2022, accused Microsoft of harming the European cloud ecosystem by increasing costs for rival cloud services. Despite Google's counteroffer, CISPE members voted to accept Microsoft's proposal, which addressed their concerns over Microsoft's allegedly anticompetitive practices, although details of the settlement remain undisclosed. The settlement allows European cloud providers to offer Microsoft services on local infrastructures. Google's cloud division has recently gained traction, achieving $900 million in profits in Q1 2024, underscoring its strategic focus on the cloud market amid slowing growth in search advertising.
19/07/2024