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  • Milan's Symphony Orchestra Rebrands with Futurist Flair, Boosts Sales

    Milan's Symphony Orchestra Rebrands with Futurist Flair, Boosts Sales

    When leading brand and design specialist Landor rebranded Milan's Symphony Orchestra, it wasn't just about aesthetic overhaul but also about resonating with the orchestra's deep roots in Milanese culture. The multi-sensory rebrand resulted in a remarkable 56% increase in subscription sales, with ticket sales surpassing €1.3 million. The transformation included a strategic repositioning to attract a younger, Gen Z audience, leveraging Milanese Futurism, and drawing inspiration from the city's design, architecture, and art. The new identity features custom typography that plays music and a logo inspired by a sound wave echoing Milan's iconic Duomo cathedral. This contemporary yet emotionally charged rebrand has not only won 11 awards but also reinvigorated the orchestra's appeal, making its artistic expression more accessible and inclusive. Ambra Redaelli, president of the Orchestra Sinfonica di Milano, emphasized the innovative and inclusive projection of the new brand, aimed primarily at engaging young people.


  • BeReal Acquired by French Developer Voodoo for $500M

    BeReal Acquired by French Developer Voodoo for $500M

    BeReal, once a rising star in social media, has sold to French video game developer Voodoo for $500 million (€500 million), as its growth and monetization potential waned. Despite boasting 70 million daily active users at its peak, current estimates hover around 30 to 50 million, casting doubt on the app's value. Voodoo’s acquisition aims to leverage BeReal’s user base by introducing ads and ambitiously doubling its active users to 100 million, a challenging feat given the app's stagnation and competition from larger platforms like Instagram and TikTok, which have replicated its features. BeReal’s initial appeal lay in its promise of authenticity, offering users unfiltered glimpses into daily life, contrasting with curated social feeds. However, without a unique edge, its scalability remains questionable. Voodoo’s strategy will likely involve aggressive advertising, as it attempts to transform BeReal into a profitable venture amidst a crowded social media landscape. The chart below shows the leading gaming apps in the Google Play Store in France in July 2023, by number of downloads.


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