WHAT WE MONITOR
BRANDS
Overview
We systematically examine the competing companies of our customers and inform them about all similar brands. Monitoring of competing companies with a similar business portfolio. Searching for similar design patterns in the logos of competing companies. Immediately notifications if a correlation or similarity is found.
FAQ's
Every business owner should have an overview of their competitors in the vicinity of their establishment. This service is specifically designed for that purpose. It is suitable for anyone who wishes to gain a deeper understanding of their competition.
While the service is primarily intended for business owners, it can also be beneficial for individuals currently considering launching their own business. Through our reports, they will obtain data sources that will assist them in conducting a SWOT analysis.
Although the service is primarily intended for business owners, it can also be used by entities that are currently considering starting their own business. With the help of our reports, they will obtain data sources that will help them with SWOT analysis.
After receiving the reference number, register on the web portal. After successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.
News
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EU Intellectual Property Office Upholds 7-Eleven’s Trademark Opposition
In a ruling, the EUIPO’s Opposition Division has sided with 7-Eleven International, blocking J&B Limited’s attempt to register a European Union trade mark closely resembling the US-based convenience store giant’s branding. The case centred on the likelihood of consumer confusion, with the panel determining that the contested mark—featuring the words 'Seven Eleven' alongside numerical elements—was visually, aurally, and conceptually similar to 7-Eleven’s existing EU trademark. Given the identical nature of the goods in question, which include tobacco products and smoking accessories, the panel concluded that consumers could mistakenly associate the two brands. The following visualisation provides an overview of J&B Limited’s opposed trademark, illustrating the contested design that led to the EUIPO’s ruling.
13/02/2025
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
11/02/2025
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Volkswagen and BMW Challenge US Trademark Applications to Protect Brand Integrity
On 5 and 2 February, German automotive giants Volkswagen and BMW filed trademark oppositions in the US, targeting applications that they argue infringe on their established brand identities. Volkswagen opposed the trademark 'VWVIVIDWORLD', filed for an eclectic mix of goods ranging from radio-controlled toy cars and fishing tackle to video game consoles and pet toys. The automaker claims the mark exploits the distinctiveness of its VW branding. Meanwhile, BMW lodged an opposition against a trademark application for 'BMW' covering a broad array of cosmetics and personal care products, including makeup, nail polishes, faux eyelashes, and cosmetic brushes. BMW contends that the use of its renowned brand name in an unrelated sector dilutes its identity and risks consumer confusion. The following visualisation provides detailed information on the opposed trademarks, highlighting the scope of goods covered and the basis for the legal challenges.
07/02/2025