WHAT WE MONITOR

BRANDS

Brands Reports

Overview

We systematically examine the competing companies of our customers and inform them about all similar brands. Monitoring of competing companies with a similar business portfolio. Searching for similar design patterns in the logos of competing companies. Immediately notifications if a correlation or similarity is found.

FAQ's

Every business owner should have an overview of their competitors in the vicinity of their business. This service is focused on just that. This service is suitable for anyone who wants to learn more about their competition.
Using our internal tools, we analyze open company data based on their business characteristics and business models. Subsequent results are classified geographically.
Although the service is primarily intended for business owners, it can also be used by entities that are currently considering starting their own business. With the help of our reports, they will obtain data sources that will help them with SWOT analysis.
After receiving the reference number, register on the web portal. After successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.

News

  • WIPO Orders Transfer of ‘thedailymailpolitics.com’ Domain to Associated Newspapers


    WIPO Orders Transfer of ‘thedailymailpolitics.com’ Domain to Associated Newspapers

    In a recent ruling, the WIPO arbitration panel ordered the transfer of the domain name <thedailymailpolitics.com> to Associated Newspapers Limited, the publisher of the Daily Mail and Mail on Sunday. The dispute arose when Associated Newspapers challenged the registration of the domain, arguing it infringed on their long-established trademark, 'DAILY MAIL,' which is widely recognised across print and online media. The panel found the domain name confusingly similar to the trademark, noting that the inclusion of 'the' and 'politics' reinforced the association with the complainant’s publications, particularly given their extensive political coverage. It further determined that the respondent, Freddy Paul of Daily Mail News, Australia, lacked legitimate interests and registered the domain in bad faith, supported by its passive use and lack of response to the complaint. The decision underscores the critical importance of safeguarding intellectual property rights in the digital age, particularly for media entities. Chart below shows the revenue of News Corp. worldwide from 2017 to 2024, by region (in million U.S. dollars), offering a comparative perspective on the financial landscape of global media companies.


    20/11/2024

  • Klarna Eyes U.S. IPO Amid Strong Financial Turnaround


    Klarna Eyes U.S. IPO Amid Strong Financial Turnaround

    Swedish payments giant Klarna has filed confidential documents with the U.S. Securities and Exchange Commission, signaling preparations for a potential stock market debut. While the size and valuation of the offering remain undisclosed, reports suggest it could value the company at $15–20 billion. CEO Sebastian Siemiatkowski hinted earlier this year that a U.S. listing was under serious consideration, though European options are still on the table. Klarna’s strong first-half financial rebound, with a profit of 673 million Swedish kronor (€58 million) following prior losses, was fueled by staff reductions and AI-driven efficiencies in customer service. A U.S. IPO would follow in the footsteps of Spotify’s 2018 listing in New York, marking another setback for European capital markets as innovative firms increasingly turn to the U.S. for public offerings. Founded in 2005, Klarna is a pioneer in 'buy now, pay later' services, offering flexible payment solutions like direct payments, post-delivery options, and installment plans. The following chart illustrates the market share of “buy now, pay later” services in selected countries.


    18/11/2024

  • Nestlé Secures Domain Victory, Reinforces Global Brand Protection


    Nestlé Secures Domain Victory, Reinforces Global Brand Protection

    In a recent WIPO decision, Société des Produits Nestlé S.A., a global leader in food and beverages, successfully opposed OSS Beck’s registration of four domain names: <nestldinr.top>, <nestle2inr.xyz>, <nestl2inr.top>, and <nestiea.com>. Nestlé argued these domains, mimicking its trademark, were likely to confuse users and harm its brand. The panel found that the domains were used for deceptive purposes, including phishing schemes and promoting fraudulent services. Given the clear attempt to capitalize on Nestlé’s well-established brand, the panel ruled in favor of Nestlé, ordering the transfer of the domains. This case underscores the importance of domain protection strategies for multinational companies facing cybersquatting and brand misuse. Nestlé, the largest FMCG company globally, has demonstrated remarkable adaptability in challenging markets through strategic acquisitions and divestments. Its North American business is a testament to the value of well-timed acquisitions. Nestlé’s significant success in the U.S. pet care market traces back to acquisitions of Spillers Petfoods and Ralston Purina, which established Nestlé as a major player in the pet food sector, particularly in North America. The company’s growth strategy exemplifies its commitment to maintaining its industry leadership worldwide.


    14/11/2024