WHAT WE MONITOR
BRANDS
Overview
We systematically examine the competing companies of our customers and inform them about all similar brands. Monitoring of competing companies with a similar business portfolio. Searching for similar design patterns in the logos of competing companies. Immediately notifications if a correlation or similarity is found.
FAQ's
Every business owner should have an overview of their competitors in the vicinity of their business. This service is focused on just that. This service is suitable for anyone who wants to learn more about their competition.
Using our internal tools, we analyze open company data based on their business characteristics and business models. Subsequent results are classified geographically.
Although the service is primarily intended for business owners, it can also be used by entities that are currently considering starting their own business. With the help of our reports, they will obtain data sources that will help them with SWOT analysis.
After receiving the reference number, register on the web portal. After successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.
News
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WIPO Panel Rejects Polydec SA's Claim in Domain Dispute Over polydec.com
In a recent ruling, the WIPO Arbitration and Mediation Center dismissed Polydec SA's attempt to wrest control of the *polydec.com* domain from Knauf Information Services GmbH, citing insufficient evidence of bad faith. The Geneva-based precision parts manufacturer, whose trademark dates to 2018, argued that Knauf’s longstanding ownership of the domain obstructed its business, but the panel found that the original 1998 registration and subsequent acquisition in 2013, well before Polydec SA’s trademark emerged, precluded any bad-faith intent. Emphasizing the distinct business sectors of the parties and the legitimate context of Knauf’s acquisition, the decision also accused Polydec of Reverse Domain Name Hijacking, suggesting the complaint was a misguided bid to unfairly claim a domain outside its rightful scope. The visualization below illustrates detailed information about Polydec's trademark, which formed the basis of the UDRP complaint.
09/10/2024
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Adidas Files New UK Trademark 'TRIONDA' as Competition Intensifies in Sportswear Market
On 24 September, Adidas filed a new trademark, 'TRIONDA,' in the UK, covering sports balls and athletic guards, including shin, knee, and leg guards. As Europe’s largest sportswear manufacturer and second globally to Nike, Adidas continues to expand its product offerings. Headquartered in Herzogenaurach, Germany, Adidas is renowned for its iconic three-stripe logo and holds a share in the German football club Bayern Munich. Despite strong competition from brands like Puma, Under Armour, and Nike, Adidas remains a global powerhouse, with a brand value exceeding $15 billion in 2023. The company’s net sales reached €21.4 billion, with the EMEA region accounting for nearly 40% of sales, underscoring the brand's resilience in an increasingly competitive market. The visualisation below provides detailed information about the new 'TRIONDA' trademark, showcasing Adidas's strategic focus on expanding its product range.
08/10/2024
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Bayer Files New Trademarks for Herbicides and Vermin Control Amid Legal Challenges
On 24 September, Bayer AG filed UK trademarks for 'MILTEO' and 'BALANCE,' focused on fungicides, herbicides, and vermin control products. This followed a similar filing for 'MAGIC TANDEM' earlier in the month. Bayer, established in 1863 and renowned for its global success with aspirin, now generates around 50% of its €48 billion revenue from health-related segments, including Crop Science and Pharmaceuticals. The company's 2018 acquisition of Monsanto brought scrutiny due to Monsanto's controversial herbicide glyphosate, leading to numerous lawsuits over its potential carcinogenic effects. Despite these legal challenges, Bayer continues to innovate in the agrochemical sector, as reflected by its ongoing trademark activity in the UK. The chart below shows Bayer Group's total assets from 2009 to 2023, illustrating its significant financial growth over the years.
07/10/2024