OUR FOUNDING IDEA

MISSION & VISION

Focus on your  Business while we manage your trademark.

Focus on your Business, while we manage your trademark.

We provide brand owners with the best possible insights into intellectual property. For those seeking a more specific reporting feature, Trademarks Worldwide Ltd offers tools related to trademarks, designs, brands, and associated areas.

Our vision is to apply the latest knowledge and developments in the field of IT to intellectual property. This is how we utilise artificial intelligence and machine learning tools for searching, validation, and verification of brands.

In addition to brands, we also cover and continually expand other areas that are directly or indirectly related to the protection of intellectual property. We foresee these areas converging even further in the future.

Therefore, it is essential to cover them as well.

News

  • An update to our trademark report is now available

      To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.


    25/04/2025

  • Dior Challenges 'KIANNA DIOR' Trademark in U.S., Defending Luxury Identity Against Potential Dilution


    Dior Challenges 'KIANNA DIOR' Trademark in U.S., Defending Luxury Identity Against Potential Dilution

    On 10 April, Christian Dior filed an opposition in the United States against the trademark application for 'KIANNA DIOR', citing a likelihood of confusion with its globally recognised DIOR brand. The mark in question—filed for entertainment services including live performances and online appearances by professional entertainers—raised concerns over reputational harm and brand dilution, particularly given Dior’s carefully cultivated image in the luxury sector. Following visualisation shows detailed information on the opposed trademark, outlining its classification and claimed services, which Dior argues encroach on its distinctive brand identity. With the French maison investing over €10 billion in advertising in 2023 and enjoying a 91% brand awareness rate among U.S. luxury consumers, Dior’s legal manoeuvre underscores a broader strategy to protect its intellectual property amidst a fast-evolving digital entertainment landscape. Amid strong U.S. consumer loyalty — 73% of current owners say they would buy again—the move signals Dior’s intent to shield its name from association with unrelated industries, particularly where its cultural equity may be at risk.


    23/04/2025

  • TotalEnergies Moves to Oppose US 'HYDROSEAL' Trademark as It Safeguards Expanding Industrial Portfolio


    TotalEnergies Moves to Oppose US 'HYDROSEAL' Trademark as It Safeguards Expanding Industrial Portfolio

    TotalEnergies, France’s largest corporate entity and a global energy heavyweight, has filed a request for an extension of time to oppose the US trademark application for 'HYDROSEAL', a mark designated for use on concrete sealers. The move, lodged on 14 April, signals the company’s likely intention to assert prior rights based on its longstanding HYDROSEAL trademark registered in 2007 for a wide range of industrial chemicals, oils, and lubricants used in sectors such as metalworking and concrete processing. Following visualisation compares TotalEnergies’ registered HYDROSEAL mark with the potentially opposed application. As the firm pursues a strategic pivot towards renewable energy—now committing one-third of its capital expenditure to low-carbon assets —securing the integrity of its industrial brand equity remains vital. Despite plans to boost clean energy to 50% of its sales by 2050, TotalEnergies continues to draw its principal income from oil and gas, with its refining and chemicals division generating record revenues in 2023.


    15/04/2025