WHAT WE MONITOR
DESIGNS
Overview
An industrial design right is an intellectual property right that protects the visual design of objects. It encompasses the creation of a shape, configuration, or composition of pattern or colour, or a combination of pattern and colour in three-dimensional form that possesses aesthetic value. Our service offers searches and checks for similar design patterns within our database.
FAQ's
This service will be particularly beneficial for design owners and entities planning to register industrial and other designs.
Each design is taxonomized based on Locarno's classification for better registration industrial designs. Our service verifies each new design and its classification and then compares the specific features and characteristics of the design with the customer's design. Automatic verification is performed using Vision ML and looks for elements of similarity between designs. This makes it possible to identify copycats or imitations.
Yes, absolutely. Thanks to this service, you can avoid potential objections in the design registration process. It will help you steer clear of using design features belonging to other industrial design owners.
Machine learning is an application of artificial intelligence (AI) that equips systems with the ability to learn automatically and improve from experience without being explicitly programmed. Machine learning focuses on developing computer programmes that can access data and utilise it to learn independently.
After receiving the reference number, please register on the web portal. Upon successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.
News
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Google Expands UK Trademark Portfolio with New Technology-Focused Filing
On 21st February, Google submitted a new trademark application in the UK 'Google Developers Groups', signalling a push into professional networking and developer-focused initiatives. The filing covers a broad spectrum of services, including business networking events, advocacy for software and hardware developers, and initiatives aimed at promoting women in technology. Additionally, the trademark extends to educational offerings, encompassing both virtual and in-person workshops, seminars, and training sessions tailored for the tech industry. Beyond professional development, Google’s filing also includes provisions for cloud-based software development tools and technical resources for hardware engineering. The following visualisation provides a detail of Google’s newly filed trademark, offering insight into its evolving branding strategy.
10/03/2025
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Zalando Eyes Growth Amid AI Investments and Market Expansion
Zalando, the Berlin-based fashion e-tailer, nearly tripled its net profit to €251 million last year, driven by an expanding brand portfolio and recovering online shopping trends. Despite a post-pandemic slump as consumers returned to physical stores, the company has regained momentum by focusing on premium and branded fashion, differentiating itself from price-focused competitors like Shein and Temu. Germany remains Zalando’s core market, but the retailer is set to expand into Bulgaria, Greece, and Portugal, increasing its footprint to 28 countries. Additionally, Zalando plans to finalise its acquisition of About You by mid-year, further consolidating its market position. Having weathered a valuation decline from a 2021 high of $28.4 billion to $6.2 billion in 2023, the company has shown signs of recovery, with its market cap climbing to $8.5 billion by late 2024. A key driver of its resurgence is its investment in AI-powered shopping tools, including a conversational assistant and trend-spotting technology, aimed at enhancing customer engagement and personalisation. While the long-term effects of these innovations remain to be seen, Zalando’s latest financial results suggest a positive trajectory, reinforcing its status as a leader in Europe’s online fashion industry.
06/03/2025
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Adidas Seeks Extension to Challenge 'STEALTH ROYALTY' Trademark Over Brand Similarity
On 3rd March, Adidas filed a request in US for an extension of time to oppose STEALTH ROYALTY, a trademark application by Stealth Royalty covering a broad range of apparel, including footwear, athletic wear, and headwear. The German sportswear giant is expected to argue that the mark closely resembles its own STEALTH trademark, as well as elements of its distinctive branding. Adidas’ legal stance will likely focus on the potential for consumer confusion, particularly in relation to the visual and phonetic similarities between the contested mark and its own trademarks. With a long-standing reputation for defending its intellectual property, Adidas’ move signals a potential legal challenge aimed at preventing dilution of its brand identity in the competitive sportswear and fashion market. The following visualisation provides a comparative analysis of the STEALTH ROYALTY trademark and Adidas’ well-established logo patterns, illustrating the potential grounds for opposition.
04/03/2025