WHAT WE MONITOR
SOCIAL MEDIA
Overview
In the world of social media, there are more entities functioning as trademarks than there are officially registered trademarks. This makes it nearly impossible for law firms to monitor these areas, such as social media platforms. We provide an online solution to bridge this gap.
FAQ's
The significance of this service arises from the crucial role social media plays in promoting your brand online. Almost every brand has a presence on social networks, which naturally attracts entities that seek to exploit it. It is vital to monitor business accounts with names identical to your brand name. Therefore, this service is essential for all business owners.
This service identifies all business accounts on Facebook, Instagram, and Twitter that contain or have the same name as your brand name.
Absolutely. Even if you are not a brand owner, the reports generated by this service can help you avoid potential issues arising from the impersonation of other brands. We encourage you to try our service by requesting demo access.
After receiving the reference number, please register on the web portal. Following successful registration, the service will be activated for you. The initial information outputs will be displayed after a few hours.
News
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
25/04/2025
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Dior Challenges 'KIANNA DIOR' Trademark in U.S., Defending Luxury Identity Against Potential Dilution
On 10 April, Christian Dior filed an opposition in the United States against the trademark application for 'KIANNA DIOR', citing a likelihood of confusion with its globally recognised DIOR brand. The mark in question—filed for entertainment services including live performances and online appearances by professional entertainers—raised concerns over reputational harm and brand dilution, particularly given Dior’s carefully cultivated image in the luxury sector. Following visualisation shows detailed information on the opposed trademark, outlining its classification and claimed services, which Dior argues encroach on its distinctive brand identity. With the French maison investing over €10 billion in advertising in 2023 and enjoying a 91% brand awareness rate among U.S. luxury consumers, Dior’s legal manoeuvre underscores a broader strategy to protect its intellectual property amidst a fast-evolving digital entertainment landscape. Amid strong U.S. consumer loyalty — 73% of current owners say they would buy again—the move signals Dior’s intent to shield its name from association with unrelated industries, particularly where its cultural equity may be at risk.
23/04/2025
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TotalEnergies Moves to Oppose US 'HYDROSEAL' Trademark as It Safeguards Expanding Industrial Portfolio
TotalEnergies, France’s largest corporate entity and a global energy heavyweight, has filed a request for an extension of time to oppose the US trademark application for 'HYDROSEAL', a mark designated for use on concrete sealers. The move, lodged on 14 April, signals the company’s likely intention to assert prior rights based on its longstanding HYDROSEAL trademark registered in 2007 for a wide range of industrial chemicals, oils, and lubricants used in sectors such as metalworking and concrete processing. Following visualisation compares TotalEnergies’ registered HYDROSEAL mark with the potentially opposed application. As the firm pursues a strategic pivot towards renewable energy—now committing one-third of its capital expenditure to low-carbon assets —securing the integrity of its industrial brand equity remains vital. Despite plans to boost clean energy to 50% of its sales by 2050, TotalEnergies continues to draw its principal income from oil and gas, with its refining and chemicals division generating record revenues in 2023.
15/04/2025