WHAT WE MONITOR
SOCIAL MEDIA
Overview
In the world of social media, there are more entities functioning as trademarks than there are officially registered trademarks. This makes it nearly impossible for law firms to monitor these areas, such as social media platforms. We provide an online solution to bridge this gap.
FAQ's
The significance of this service arises from the crucial role social media plays in promoting your brand online. Almost every brand has a presence on social networks, which naturally attracts entities that seek to exploit it. It is vital to monitor business accounts with names identical to your brand name. Therefore, this service is essential for all business owners.
This service identifies all business accounts on Facebook, Instagram, and Twitter that contain or have the same name as your brand name.
Absolutely. Even if you are not a brand owner, the reports generated by this service can help you avoid potential issues arising from the impersonation of other brands. We encourage you to try our service by requesting demo access.
After receiving the reference number, please register on the web portal. Following successful registration, the service will be activated for you. The initial information outputs will be displayed after a few hours.
News
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Threads Surges Toward Rivaling X with 300 Million Users
Meta’s Threads has reached 300 million monthly active users, adding 200 million in the past year and solidifying its position as a serious competitor to X (formerly Twitter). This rapid growth—taking less than five months to jump from 200 million to 300 million users—reflects the app’s compounding momentum as it attracts new audiences and fosters broader conversations. While Threads’ daily active user base of 100 million still lags behind X’s 250 million, its trajectory suggests it could rival X’s 570 million monthly active users by early 2025, particularly if growth trends hold. Despite its success, Threads faces challenges in user retention, with a lower ratio of daily to monthly users (33% versus X’s 44%), and in competing as a real-time news platform, where its limited engagement with politics remains a drawback. Nevertheless, the app continues to top iOS download charts, outpacing competitors like Bluesky and X in new downloads. The following chart illustrates the number of monthly active Threads users worldwide as of the fourth quarter of 2024, highlighting its explosive growth trajectory and rising influence in the social media landscape.
19/12/2024
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Tesla Expands into Toy Market with 'Tesla Bot Action Figure' Trademark
On 3 December, Tesla Inc. submitted applications for a new trademark, 'TESLA BOT ACTION FIGURE', across both the EU and UK, marking its foray into the toy industry. The trademark covers toy action figures and their accessories, hinting at Tesla’s ambitions to leverage its branding in innovative markets beyond its automotive and energy ventures. This development suggests a strategic move to diversify its product portfolio and engage younger demographics through creative merchandising tied to its cutting-edge robotics endeavours. The following visualisation provides detailed insights into the newly filed trademark.
17/12/2024
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Sennheiser Secures Domain Name Transfer in WIPO Dispute
In a decisive ruling, the WIPO Arbitration and Mediation Center has ordered the transfer of the domain name <sennheiserstore.shop> to Sennheiser electronic GmbH & Co. KG. The German audio technology leader successfully argued that the domain, registered by a U.S.-based respondent, was both confusingly similar to its trademark and used in bad faith. The disputed domain led to a website selling purported Sennheiser products at deep discounts without disclaiming any connection to the company. The panel determined that the respondent’s actions were intended to mislead consumers and exploit Sennheiser’s reputation for commercial gain. Founded in 2002, Sennheiser operates from Wedemark, Germany, specialising in ‘Architectural, Engineering & Related Technical Consultancy Activities’ within the broader ‘Professional, Scientific & Technical Services’ industry. The following chart provides an overview of Sennheiser’s trademark industry portfolio, classified according to the Nice classification system, highlighting the company’s expansive reach and innovative pursuits.
13/12/2024