WHAT WE MONITOR
MOBILES
Overview
This type of monitoring will provide a selection of mobile applications from the Google Play Store and the iOS App Store that may be accidentally or intentionally associated with your brand. You can also obtain information about your competitors, their app activities, and gain insights into the technologies they are using.
FAQ's
This service is most commonly utilised by business owners in the field of information technology, as well as brand owners whose sales channels are mobile applications.
There are several approaches to analysing the resulting monitoring data. In simple terms, by tracking online platforms for distributing mobile applications, we provide you with the opportunity to take action against entities seeking to monetise your brand for their own benefit. This can occur, for example, when duplicate applications are intentionally created with the same or a similar name as your brand. Additionally, this service offers updated statistics and comparative analyses of both platforms.
If your business model is not centred around online sales and advertising through mobile applications, you may consider this service as an additional resource.
After receiving the reference number, please register on the web portal. Following successful registration, the service will be activated for you. The initial information outputs will be displayed after a few hours.
News
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Amazon Expands Entertainment Footprint with UK Trademark Filing
Amazon Technologies has filed a comprehensive trademark in the UK, signaling its ambitions in the entertainment sector. The filing covers a wide array of media, from downloadable audio and video recordings of comedy programs to motion picture films spanning genres like drama, animation, and musicals. It also includes services such as a television comedy series, video-on-demand content, and online non-downloadable publications, including graphic novels and comics. Beyond content creation, Amazon’s filing highlights its focus on interactive platforms, including entertainment-related contests, reviews, and searchable databases for music, movies, and TV shows. This move reflects Amazon’s strategy to solidify its position as a multi-dimensional entertainment powerhouse in an increasingly competitive global market. The following visualisation provides detailed information on the 'REBELLIOUS ROGELIO' trademark, showcasing Amazon’s targeted branding efforts within its entertainment expansion.
20/01/2025
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AXA Secures Domain Name in Critical Brand Protection Case
In a WIPO ruling, AXA SA successfully reclaimed the domain <axa-europe-patrimoine.com>, citing its similarity to AXA’s globally recognised trademark. The disputed domain, passively held and registered, raised concerns over potential misuse for phishing. AXA’s trademark, registered internationally since 1984, enjoys a high reputation, further strengthening the case. The panel highlighted the respondent’s failure to respond to legal notices and the implausibility of legitimate use for the domain, ultimately determining bad faith registration and use. This victory underscores AXA’s robust defence of its brand in an increasingly digital world.
15/01/2025
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Rolls-Royce Powers Ahead with £300m Goodwood Expansion
Rolls-Royce is injecting £300m into expanding its Goodwood factory, marking the largest investment since the site opened in 2003. Once producing just one car a day, the facility now crafts 28 bespoke luxury vehicles daily, catering to soaring demand from ultra-wealthy clients. The BMW-owned brand, which sold 5,712 vehicles last year—a modest 5% decline—sees this expansion as pivotal for its bespoke offerings and the rollout of a new electric model later this year. The move underscores Rolls-Royce’s commitment to innovation and maintaining its prestige in the competitive luxury automotive market. The following chart shows Revenue for Rolls-Royce vs. Luxury Cars Market (2025-2029) projection, highlighting contrasting growth trajectories. Rolls-Royce’s revenue is forecast to remain flat at $2 billion by 2029, while the broader luxury car market is expected to surge from $27.76 billion to $54.13 billion during the same period, with a CAGR of 18.17%.
13/01/2025