WHAT WE MONITOR
MOBILES
Overview
This type of monitoring will provide a selection of mobile applications from the Google Play Store and the iOS App Store that may be accidentally or intentionally associated with your brand. You can also obtain information about your competitors, their app activities, and gain insights into the technologies they are using.
FAQ's
This service is most commonly utilised by business owners in the field of information technology, as well as brand owners whose sales channels are mobile applications.
There are several approaches to analysing the resulting monitoring data. In simple terms, by tracking online platforms for distributing mobile applications, we provide you with the opportunity to take action against entities seeking to monetise your brand for their own benefit. This can occur, for example, when duplicate applications are intentionally created with the same or a similar name as your brand. Additionally, this service offers updated statistics and comparative analyses of both platforms.
If your business model is not centred around online sales and advertising through mobile applications, you may consider this service as an additional resource.
After receiving the reference number, please register on the web portal. Following successful registration, the service will be activated for you. The initial information outputs will be displayed after a few hours.
News
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Hyundai’s Global Evolution and Trademark Victory
Since the debut of the Hyundai Pony in 1975, Hyundai Motor Company has grown into a major global force, ranking fourth in automobile market share and diversifying into sectors like finance, construction, and steel. Beyond its automotive roots, the South Korean conglomerate sponsors professional sports and has expanded its presence across international markets. Recently, Hyundai achieved a victory in a trademark opposition case before the EUIPO. The dispute centred on its claim against an international trademark registration for virtual goods and software under the 'Hyundai' name, filed by Hyundai Technology, Inc. The EUIPO ruled partially in Hyundai Motor Company’s favour, protecting its rights for specific goods such as computer software for data processing and image management. However, the decision allowed the contested trademark to proceed for virtual goods, like NFTs and digital assets, which were deemed dissimilar. The following visualisation compares the original and contested trademarks, highlighting the basis of the opposition and the distinct elements considered in the ruling. This case reinforces Hyundai’s proactive approach to safeguarding its brand identity while navigating the challenges of emerging digital markets, further solidifying its status as a global powerhouse.
20/12/2024
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Carrefour’s Growth and Digital Trademark Defence
Carrefour, a global retail leader since 1959, operates over 14,400 stores across 30 countries and generates €83 billion in annual revenue, leveraging a multi-format approach that spans hypermarkets, e-commerce, convenience stores, and ventures in travel, insurance, and banking. Despite strong competition from giants like Walmart and Schwarz Group, Carrefour continues to expand while fiercely protecting its trademarks in the digital space. Recently, the retailer secured two major wins in WIPO arbitration cases: three Spanish domains mimicking its 'Carrefour Express' brand were found to be registered in bad faith and transferred, and a typosquatted domain <carreffour.online> in Cyprus, hosting pay-per-click links to competitors, was similarly ruled against. The chart below illustrates Carrefour’s trademark portfolio categorized by trademark classes.
18/12/2024
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
16/12/2024