WHAT WE MONITOR
MOBILES
Overview
This kind of monitoring will provide a set of mobile applications from Google Play Store and iOS App Store that can be - accidental or intentional - associated with your brand. You can also find informations about your competitors, their app movement and will get closer look at the technologies they are using.
FAQ's
This type of service is most often used by business owners in the field of information technology as well as brand owners, whose sales channel is mobile applications.
There are several approaches to looking at the resulting monitoring data. Simply put, by tracking online platforms for distributing mobile applications, we give you the opportunity to take action against entities that seek to monetize your brand for their own benefit. This is done, for example, by intentionally creating duplicate applications with the same or similar name as your brand name.
In addition, this service provides you with updated statistics and comparative analyzes of both platforms.
If your business model is not focused on online sales and online advertising through mobile applications, consider this service as additional.
After receiving the reference number, register on the web portal. After successful registration, the service will be activated for you. The first information outputs will be displayed after a few hours.
News
-
Signa Holding's Bankruptcy: A Ripple Effect Across Europe's Property Market
The bankruptcy of Austrian real estate titan Signa Holding has sent shockwaves across Europe, marking a significant downturn in the continent's property market, exacerbated by rising interest rates. After a futile attempt to secure new financing, Signa declared insolvency last week, unable to maintain liquidity for an out-of-court restructuring. This financial collapse has now engulfed its subsidiaries in Frankfurt and Munich, both of which have sought protection from the Berlin court. Signa, renowned for its extensive portfolio of commercial properties in Germany and Austria, faces a major setback with the halting of its ambitious 245-metre-high Elbtower project in Hamburg. The group, which flourished during a period of low interest rates, has found itself grappling with the real estate sector's challenges post-Ukraine war, including escalated construction and energy costs, compounded by soaring interest rates. This development not only underscores the vulnerabilities of the real estate market in times of economic and geopolitical turmoil but also signals a critical juncture for the European property sector at large. The chart below shows the overall class distribution of Signa Holding trademarks.
07/12/2023
-
EU's €1.2 Billion Push to Bolster Cloud Services and Challenge US Dominance
In a significant move to amplify its presence in the global cloud services market, the European Commission has greenlit a substantial €1.2 billion state aid package, aiming to elevate European businesses in a sector largely dominated by US giants. This initiative, dubbed 'IPCEI Next Generation Cloud Infrastructure and Services,' emerges as a collaborative effort from France, Germany, Italy, Hungary, the Netherlands, Poland, and Spain, combining €1.2 billion in public funds with an anticipated €1.4 billion in private investments. IPCEI, representing major projects of common European interest, converges research, financial resources, and industry expertise to foster EU's economic growth and global competitiveness. Brussels, having previously sanctioned six projects in areas like batteries, hydrogen, and communications technologies, now adds cloud technology to this expanding portfolio. The project involves 19 companies, including European tech leaders like Atos, Orange, and Deutsche Telekom, poised to contend with the US cloud service triumvirate of Amazon, Microsoft, and Google. The chart below illustrates the share of Class 42 with subclasses for cloud computing in the overall trademark portfolios of the mentioned companies.
05/12/2023
-
An update to our design & design patterns report is now available
To access it, please log in to your account and go to the "Design" section. If you're not registered yet, simply sign up with your reference number.
04/12/2023