WHAT WE MONITOR
MOBILES
Overview
This type of monitoring will provide a selection of mobile applications from the Google Play Store and the iOS App Store that may be accidentally or intentionally associated with your brand. You can also obtain information about your competitors, their app activities, and gain insights into the technologies they are using.
FAQ's
This service is most commonly utilised by business owners in the field of information technology, as well as brand owners whose sales channels are mobile applications.
There are several approaches to analysing the resulting monitoring data. In simple terms, by tracking online platforms for distributing mobile applications, we provide you with the opportunity to take action against entities seeking to monetise your brand for their own benefit. This can occur, for example, when duplicate applications are intentionally created with the same or a similar name as your brand. Additionally, this service offers updated statistics and comparative analyses of both platforms.
If your business model is not centred around online sales and advertising through mobile applications, you may consider this service as an additional resource.
After receiving the reference number, please register on the web portal. Following successful registration, the service will be activated for you. The initial information outputs will be displayed after a few hours.
News
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Novo Nordisk Fights 'STOPOZEMPIC' and 'STOPWEGOVY' Trademarks in U.S. to Shield Blockbuster Brands
On 14 May, Novo Nordisk launched a dual opposition in the U.S. against WALLENBERG UNION’s trademarks 'STOPOZEMPIC' and 'STOPWEGOVY', alleging that both infringe upon its globally renowned pharmaceutical brands OZEMPIC and WEGOVY. The contested filings—covering a mix of printed wellness publications, dietary guides, and even placebo pills—mirror the names of Novo Nordisk’s best-selling semaglutide-based therapies and risk misleading consumers into perceiving a connection. The move comes as the Danish pharma titan continues to capitalise on the explosive commercial success of both drugs: Ozempic generated nearly $17 billion in 2024, while Wegovy’s meteoric rise has been hailed as transformational in the obesity treatment landscape. As Novo Nordisk marks its centenary, its market dominance in diabetes and weight management—fuelled by over 70% of its $40 billion global revenue in diabetes care alone—has placed its brands squarely in the global public eye. With trademark protection central to maintaining consumer trust and pharmaceutical integrity, this legal action underscores the company’s intent to defend its intellectual property as aggressively as it innovates in the lab. Following chart shows the industry portfolio of Novo Nordisk trademarks, illustrating the breadth of its intellectual property coverage across healthcare, lifestyle, and biopharmaceutical segments.
15/05/2025
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Tinder Eyes New Matchmaking Frontier with ‘TINDER SOLEMATES’ UK Trademark Amid Global Market Dominance
On 24 April, Tinder filed a UK trademark application for ‘TINDER SOLEMATES’, targeting both mobile software and a broad array of dating and social introduction services—signalling a potential brand extension into niche matchmaking experiences or themed digital platforms. Launched in 2012, Tinder has evolved into a juggernaut of the online dating world, generating $1.9 billion in direct revenue in 2023, with strong momentum continuing into 2024 — particularly across Europe, the Middle East, and Africa, where users contributed $24.7 million in in-app revenue in January alone. Despite fierce competition from rivals like Bumble and Litmatch, Tinder remains the most downloaded dating app globally, buoyed by exceptional brand recognition: 88% of UK online daters and 85% in the US are familiar with the app. Yet the platform is not without controversy; surveys highlight widespread concerns around dishonesty and harassment. Still, Tinder’s accessibility and cultural ubiquity keep it at the forefront of the digital dating landscape. With the 'SOLEMATES' filing, the company appears poised to deepen its influence by diversifying the ways users connect across an increasingly saturated and fragmented matchmaking market.
12/05/2025
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An update to our trademark report is now available
To access it, please log in to your account and go to the "Trademark" section. If you're not registered yet, simply sign up with your reference number.
08/05/2025