As we approach the end of 2024, the trademark landscape in the UK reveals trends and shifts across various sectors. London remains the frontrunner in trademark registrations, boasting an impressive 26.3% share of total filings in the first three quarters of the year.

This dominance is further underscored by the strong performance of the Advertising and Business Services sector, which constitutes nearly a quarter of all industry portfolios. Through a closer examination of keyword patterns and regional distributions, we gain valuable insights into the evolving nature of intellectual property in the UK. The data paints a picture of the UK trademark ecosystem. Following London, the South East and South West regions contribute 11.7% and 7.2%, respectively, with Manchester and Liverpool trailing at 3.4% and 2.7%. Notably, March marked a remarkable surge in applications, capturing 12% of all trademark filings for that month alone. The predominance of sectors such as Advertising and Business Services, Education, and Entertainment Services illustrates the diverse economic activity fueling trademark registrations.

Delving deeper into the categorization of trademark keywords reveals essential lexical patterns that reflect industry priorities. The leading categories include Business & Professional Services, Creative & Arts, and Education, showcasing a blend of traditional and contemporary sectors. Keywords like "club," "studio," and "school" highlight the focus on community and creativity, while terms such as "power" and "green" signal a growing emphasis on sustainability and innovation. Our accompanying charts visualize these trends, providing a comprehensive overview of trademark applications throughout the year.